Retail shelves are changing. Instead of heavy jars and rigid boxes, more brands are switching to stand up pouches that are lightweight, attractive and easy to ship. From snacks and pet food to cosmetics and household products, these pouches offer a modern way to package and present goods. With Label Print 24, businesses can source custom-printed stand up pouches that combine strong branding with practical performance.
Why brands are moving to stand up pouches
Compared to traditional packaging formats, stand up pouches provide a long list of advantages:
- Excellent shelf presence: Their upright stance and broad front panel showcase your design clearly.
- Space saving: Pouches are compact to store and transport, both before and after filling.
- Versatility: Suitable for powders, granules, liquids, and solid items.
- Consumer convenience: Easy to open, pour from and reseal where zippers are used.
Label Print 24 helps brands design and order stand up pouches that are tailored to their products, from size and shape to materials and print finishes.
Construction: what makes a pouch stand up?
The secret to stand up pouches is in their structure. A shaped bottom—often a gusset—creates a stable base when the pouch is filled. Multi-layer films combine:
- Barrier layers that protect contents from oxygen, moisture and light
- Print layers that carry your artwork and product information
- Inner layers that are food-safe and compatible with the product
Working with an experienced supplier like Label Print 24 ensures your pouch construction matches the demands of your product, whether it’s a delicate snack or a robust cleaning powder.
Customising size and format
Not all stand up pouches are created equal. Getting the right size and format makes packing, display, and end-use much smoother. Consider:
Volume: How much product do you need to hold—single portion, family size, refills?
Dimensions: Height, width, and depth (gusset) must suit filling machinery and shelf space.
Opening style: Tear notches, zippers, or spouts for liquids.
Label Print 24 can advise on the best dimensions and features based on your current packaging or your ideal presentation.
Branding opportunities on stand up pouches
The large, uninterrupted surface of stand up pouches offers generous room for your design. That means more space to tell your brand story and communicate value.
Front of pack
This is your main “billboard”. Key elements typically include:
- Brand name and logo
- Product name and key benefit
- Strong imagery or colour blocking
- Claims and badges (organic, vegan, high-protein, etc.)
Back of pack
Here you can expand on details such as:
- Ingredients and nutritional information
- Usage instructions and safety guidance
- Brand story, QR codes and website details
- Recycling or disposal information
Label Print 24 prints stand up pouches with sharp text and vibrant colours, ensuring that both the bold visuals and the fine print are clear and professional.
Functional features that enhance user experience
Beyond looks, stand up pouches can be tailored with smart features to make everyday use easier:
Resealable zips: Ideal for products used over several days or weeks.
Tear notches: Allow consumers to open the pouch cleanly without scissors.
Windows: Show the product inside, building trust at the point of sale.
Hang holes: Offer flexible merchandising options—on hooks as well as shelves.
By combining these options, brands can create pouches that fit perfectly into their customers’ routines. Label Print 24 works with you to integrate the right features without over-complicating the design.
Sustainability and stand up pouches
Sustainability is a key consideration in modern packaging decisions. While traditional pouches are often made from multi-layer films, newer materials and designs can support more responsible choices. When specifying stand up pouches, you can:
- Explore recyclable or mono-material options where appropriate
- Use clear on-pack communication to guide consumers on disposal
- Reduce overall packaging weight compared to rigid alternatives
Label Print 24 keeps developments in pouch materials in view so you can align your packaging choices with your brand’s environmental commitments.
Integrating pouches into your packing line
stand up pouches can fit into both manual and automated packing processes:
Manual filling: Suitable for small runs, test markets, or artisan brands. Staff can fill and seal using heat-sealers or clip systems.
Semi-automatic and fully automatic lines: For higher volumes, pouches are filled, sealed and sometimes labelled in one continuous process.
Label Print 24 ensures that pouch dimensions, seal areas and materials are compatible with your chosen filling and sealing equipment, helping you avoid production bottlenecks.
When to choose stand up pouches over other formats
While every product is different, stand up pouches are especially strong choices when:
- You want to upgrade from plain bags to something more retail-ready.
- Shipping and storage efficiency are key cost drivers.
- You need strong visual impact on shelves with limited space.
- Products benefit from resealability or controlled pouring.
For many brands, switching to stand up pouches becomes a turning point in how customers perceive their product—more modern, more practical, and more visually appealing.
How Label Print 24 supports your pouch projects
From the first sketch to the finished pack, Label Print 24 helps you bring your stand up pouches to life by offering:
- Technical guidance on materials, barriers and sealing
- Professional artwork preparation and colour management
- Flexible print runs for both new launches and established lines
- Reliable, repeatable quality for consistent brand presentation
With the right partner, upgrading to pouches doesn’t have to be complex; it can be a smooth, well-planned transition.
Conclusion: flexible packaging for modern brands
In an age where convenience, visual impact and efficiency all matter, stand up pouches tick a lot of boxes. They’re light, adaptable and capable of carrying strong branding in a relatively small footprint.
By working with Label Print 24 to design and produce stand up pouches that match your product and brand, you can create packaging that appeals to retailers and consumers alike—while keeping an eye on practical performance and sustainability.